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The 22 Immutable Laws of Marketing Violate them at your Own Risk!
The 22 Immutable Laws of Marketing Violate them at your Own Risk Author:Al ries & Jack Trout First Edition Book
Calling upon their 40 years of marketing expertise, Ries and Trout, the best selling authors of Positioning, Marketing warfare, and Bottom-Up Marketing, have identified the definitive rules of marketing.