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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Author: Al Ries, Jack Trout
Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. Tour.
ISBN-13: 9781861976109
ISBN-10: 1861976100
Publication Date: 10/24/1994
Pages: 160
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Publisher: Profile Business
Book Type: Paperback
Other Versions: Hardcover, Audio Cassette
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