The 5 Great Rules of Selling Author:Percy H. Whiting "When I was in charge of large securities organization we had a salesman in Ohio who was always near the top in production, yet he boasted that he didn't know one rule of selling. Just for curiosity, I sent a man out to make some calls with him. I found, as I had expected, that he was observing most of the important rules -- but that he was doin... more »g so because he was born with a knack of selling.
"The important men in almost any sales organization are not the naturals, but the men who are fair salesmen now and can be improved. If these men will learn a few simple rules and then consciously apply them until they learn to apply them automatically, they will increase their sales volume astonishingly.
"Many men who are struggling along today with low morale and no enthusiasm can be transformed, by the application of these rules, into successful salesmen."