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Search - The 5 Paths to Persuasion: The Art of Selling Your Message
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The 5 Paths to Persuasion The Art of Selling Your Message Author: Groundbreaking business research reveals it's not what you say but how you say it that is the key to getting important decision makers to say "yes." The truth is--it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by co-authors M... more »
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