this is the person Dr. Phil has recommended for ADHD. There are lots of ideas besides medication. Especially useful for parents of early elementary kids (who may be more receptive to alternatives like nutrition).
This book offers some interesting options to help kids with ADD. I plan to implement a several of them. While we definately won't use all of the suggestions, I think that some of them will be helpful. Some of the suggestions go beyond traditional medicine. The author suggests that too many kids that are thought to have ADD are on medication. He offers ideas of other potential causes for the symptoms they are having and possible ways to alleviate them.