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AMA Dictionary of Marketing Terms
AMA Dictionary of Marketing Terms
Author: Peter D Bennett
Published by the world's foremost authority, the American Marketing Association, this completely revised and expanded edition of the AMA Dictionary of Marketing Terms is an essential reference for business professionals and students alike. Developed by Peter D. Bennett of The Pennsylvania State University in cooperation with marketing exp...  more »
ISBN-13: 9780844235981
ISBN-10: 0844235989
Publication Date: 1/11/1995
Pages: 336
Edition: 2
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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