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Search - Accounting for Tastes
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Accounting for Tastes Author: In this lively new collection Gary Becker confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressu... more »
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Genres:
- Business & Investing >> Economics >> Theory
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Consumer Behavior
- Business & Investing >> Marketing & Sales >> Marketing >> Research