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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Ads Fads and Consumer Culture Advertising's Impact on American Character and Society
Author: Arthur Asa Berger
Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with a...  more »
ISBN-13: 9781442206687
ISBN-10: 1442206683
Publication Date: 4/16/2011
Pages: 258
Edition: 4th Edition
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Publisher: Rowman & Littlefield Publishers
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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