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Adstrat: An Advertising Decision Support System
Adstrat An Advertising Decision Support System
Author: Hubert Gatignon
ADSTRAT provides an integrated set of tools and data for assisting advertising management decisions. By making these facilities available in a user friendly package, ADSTRAT makes it easy to use scientific techniques for advertising decision making. The ADSTRAT system takes users through the various stages of advertising planning, including situ...  more »
ISBN-13: 9780894261817
ISBN-10: 0894261819
Pages: 160
Edition: Pap/Dsk
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Publisher: Course Technology
Book Type: Paperback
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