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Advanced Brand Management: Managing Brands in a Changing World
Advanced Brand Management Managing Brands in a Changing World
Author: Paul Temporal
Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will fin...  more »
ISBN-13: 9780470824498
ISBN-10: 0470824492
Publication Date: 3/15/2010
Pages: 256
Edition: 2
Rating:
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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