Definitely NOT as good as the first one. I was so impressed with Rhinoceros Success that I just had to request this one, but I couldn't even finish reading it. I'm not sure if the author was under pressure to put out a second book or just saw a money-making opportunity, but there are no new concepts in this second book. At times it felt like I was reading the incoherent ramblings of an immature kid very unfamiliar with anything but his own small corner of the world. It did not have the motivational factor that his first book did - that made me want to go out and conquer the world! With this book, I just thought, "I hope I can get my credit back by passing it on to someone else."