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Advertising Age Handbook Of Advertising
Advertising Age Handbook Of Advertising
Author: H G Lewis, Carol Nelson
From Advertising Age(r), the most authoritative publication in the advertising industry, comes this comprehensive guide to planning, designing and implementing a successful advertising campaign. Directed to advertising and marketing professionals, business owners, and to anyone interested in the ins-and-outs of the advertising game, Advertising ...  more »
ISBN-13: 9780844224480
ISBN-10: 0844224480
Publication Date: 11/1/1999
Pages: 240
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Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
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