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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Advertising Campaign Strategy A Guide to Marketing Communication Plans
Author: Donald Parente
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATI...  more »
ISBN-13: 9780324322712
ISBN-10: 0324322712
Publication Date: 9/13/2005
Pages: 400
Edition: 4
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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