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Advertising Communications and Promotion Management
Advertising Communications and Promotion Management
Author: John R. Rossiter, Larry Percy
ISBN-13: 9780071146678
ISBN-10: 0071146679
Pages: 672
Edition: Internat.2r.e.of
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Publisher: McGraw-Hill Education (ISE Editions)
Book Type: Paperback
Other Versions: Hardcover
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