Skip to main content
PBS logo
 
 

Search - Advertising and Integrated Brand Promotion (with InfoTrac)

Advertising and Integrated Brand Promotion (with InfoTrac)
Advertising and Integrated Brand Promotion - with InfoTrac
Author: Thomas O'Guinn, Chris Allen, Richard J. Semenik
ADVERTISING AND INTEGRATED BRAND PROMOTION, FOURTH EDITION is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follo...  more »
ISBN-13: 9780324289565
ISBN-10: 0324289561
Publication Date: 1/21/2005
Pages: 832
Rating:
  ?
0 stars, based on 0 rating
Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.