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Search - Advertising (Bbm Edn) (FRA)
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Advertising - Bbm Edn - FRA Author: This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising de... more »
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