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Search - Advertising and Marketing Law Client Strategies: Leading Lawyers on Case Strategies, Exceeding Client Expectations, and Avoiding Litgation (Inside the Minds)
Advertising and Marketing Law Client Strategies Leading Lawyers on Case Strategies Exceeding Client Expectations and Avoiding Litgation - Inside the Minds Author:Aspatore Books Staff Advertising and Marketing Law Client Strategies is an authoritative, insiders perspective on best practices for successfully representing a client in an advertising and marketing law dispute. Featuring partners and chairs from some of the nations leading law firms, these experts guide the reader through the legal landscape of this ever-evolving ... more »industry. These top lawyers discuss the importance of understanding a clients goals and motivations, establishing a positive client/attorney relationship, implementing a proper strategy, and proactively preventing legal disputes. From developing and implementing a proper compliance program to understanding the Lanham Act and working with the Federal Trade Commission, these lawyers offer strategies for hedging risks and avoiding litigation. Additionally these leaders reveal their strategies for planning defensively, keeping abreast of change, finding creative solutions, and avoiding common mistakes. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today as these experienced lawyers offer up their thoughts around the keys to success within this dynamic and fast-paced area of law. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the worlds most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Christopher Cole, Partner, Manatt, Phelps & Phillips LLP Aligning Advice with the Clients Business Strategy 2. Thomas M. Hughes, Partner, Hunton & Williams Helping Clients Bulletproof Their Advertising 3. Jill P. Meyer, Partner and Susan Grogan Faller, Member, Frost Brown Todd LLC From Beginning to End, the Importance of Being a Team 4. Amie Peele Carter, Partner; Leader of Trademark, Copyright and eCommerce Practice Group, Baker & Daniels LLP How to Make the Most of Your Advertising Budget 5. Elizabeth D. Gobeil, Partner, Thompson Hine LLP Practical Insights into Advising Pharmaceutical and Device Clients in Advertising 6. Elizabeth A. DeConti, Esq., Partner, Gray Robinson PA Special Issues Related to the Advertising and Marketing of Regulated Products 7. Judith Rinearson, Partner, Bryan Cave LLP Launching an Emerging Payment Product: the Difficulties of Addressing Legal Issues in an Uncertain Environment 8. Cheryl A. Falvey, Partner, Akin Gump Strauss Hauer & Feld LLP Tight Teamwork for Successful Promotions 9. Kraig L. Marini Baker, Partner, Davis Wright Tremaine LLP Concerns for Todays Advertisers 10. Michael D. Hobbs, Partner, Troutman Sanders LLP Getting to Know the Client: Personalizing Strategies Appendices Include: Appendix A: Reported Decisions 1995-2005 Appendix B: Federal Trade Commission Policy Statement on Deception Appendix C: Federal Trade Commission Statement Regarding Advertising Substantiation Appendix D: Federal Trade Commission Statement of Policy Regarding Comparative Advertising Appendix E: Federal Trade Commission Guides for the Use of Environmental Marketing Claims Appendix F: Advertising Checklist: Preliminary Issues to Consider When Launching a New Ad Campaign Appendix G: Copyright Assignment« less
