Advertising and Marketing Litigation Best Practices Leading Lawyers on Preventing Conflicts Mitigating Risks and Deciding When to Settle vs Litigate - Inside the Minds
Author: Aspatore Books Staff

Advertising and Marketing Litigation Best Practices is an authoritative, insiders perspective on top strategies for understanding the advertising and marketing legal framework. Featuring partners and chairs from some of the nations leading law firms, these experts guide the reader through the intricacies of litigating and advertising and marketi... more »ng dispute, and pro-vide strategies for implementing a proper review system and avoiding conflicts in the future. From understanding a clients goals and analyzing the nature of a controversy to evaluating the financial dimensions of a potential litigation, these lawyers offer tips for deciding when to settle versus litigate and walk through the various methods for resolving disputes. These top lawyers provide strategies for obtaining proper documentation, understanding and complying with government regulations, and mitigating risks. Finally, these leaders offer tips for defining expectations, planning defensively, implementing a proper strategy, and keeping abreast of change. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today as these experienced lawyers offer up their thoughts around the keys to success within this dynamic field of law. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the worlds most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Alan H. Silberman, Partner, Sonnenschein Nath & Rosenthal LLP Challenges for Clients and Counsel 2. Randi W. Singer, Partner, Weil, Gotshal & Manges LLP Taking Smalls Steps to See the Big Picture in Advertising 3. Mark Sableman, Partner, Thompson Coburn LLP Assessing Consumer Understanding of the Advertisements Message 4. Saul Howard Perloff, Partner, Fulbright & Jaworski LLP Understanding and Achieving the Goals of the Client 5. David Hosp, Partner, Goodwin Procter LLP Weighing the Risks: A Practical Guide to Comparative Advertising 6. Michael A. Marrero, Partner, Ulmer and Berne LLP Establishing a Control Plan for an Advertising Campaign 7. Jeffrey A. Greenbaum, Partner, Frankfurt Kurnit Klein & Selz PC Developing an Advertising Compliance Program 8. Alastair Gorrie, Partner, Orrick, Herrington & Sutcliffe Advertising from a European Perspective 9. W. Scott Creasman, Partner, Taylor Busch LLP Understanding and Serving the Advertising Needs of the Client 10. Jodi Anthony Moscona, Partner, Lukinovich Law Legal Issues in Advertising 11. David E. Hopmann, Partner, Pillsbury Winthrop Shaw Pittman LLP Advertising Law and Your Business Appendices Include: Appendix A: Basic Principles: Misleading Advertising and of Permissible Comparative Advertising Appendix B: Standardized Highway Billboard Lease Agreement Appendix C: Display Order Master Copy Appendix D: Form Bulletin Lease Appendix E: Primary FTC Guides

ISBN-13: 9781596228108
ISBN-10: 1596228105
Publication Date: 8/31/2007
Pages: 200
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Publisher: Aspatore Books
Book Type: Paperback
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