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Advertising and Marketing to the New Majority: A Case Study Approach
Advertising and Marketing to the New Majority A Case Study Approach
Author: Gail Baker Woods
This text covers the disciplines of advertising and marketing as they pertain to ethnic audiences (primarily African-, Hispanic-, Native-, and Asian-Americans). The book teaches students to understand how the principles of advertising and marketing are applied to ethnic groups. It is designed to instruct by example. Because it is a case study ...  more »
ISBN-13: 9780534241926
ISBN-10: 0534241921
Publication Date: 10/24/1994
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Publisher: Wadsworth Publishing
Book Type: Paperback
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