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Search - Advertising: Principles and Practice (6th Edition)

Advertising: Principles and Practice (6th Edition)
Advertising Principles and Practice - 6th Edition
Author: William D. Wells, John Burnett, Sandra Moriarty
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, an...  more »
ISBN-13: 9780130477224
ISBN-10: 0130477222
Publication Date: 10/29/2002
Pages: 640
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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