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Advertising: Principles and Practice
Advertising Principles and Practice
Author: William Wells, John Burnett, Sandra Moriarty
Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. It provides a laser-beam focus on what pri...  more »
ISBN-13: 9780130835710
ISBN-10: 0130835714
Publication Date: 12/7/1999
Pages: 562
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Publisher: Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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