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Advertising and Promotion Management (Mcgraw-Hill Series in Marketing)
Advertising and Promotion Management - Mcgraw-Hill Series in Marketing
Author: John R. Rossiter
ISBN-13: 9780070539075
ISBN-10: 0070539073
Publication Date: 3/1987
Pages: 647
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
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