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Advertising and Promotion with Powerweb
Advertising and Promotion with Powerweb
Author: George E Belch, Michael A Belch
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, ...  more »
ISBN-13: 9780072508826
ISBN-10: 0072508825
Publication Date: 5/4/2001
Pages: 19
Edition: 5
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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