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Advertising Today
Advertising Today
Author: Warren Berger
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Together, the 14 chapters of Advertising Today provide a thematic overview of the evolution of advertising around the world over the past 30 years, charting influen...  more »
ISBN-13: 9780714843872
ISBN-10: 0714843873
Publication Date: 3/1/2004
Pages: 512
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Publisher: Phaidon Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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