Tell a friend about this book...
Friend's Email:
Subject: I have found a book that I think you would enjoy
Member $avings: $30,710,802.07
|
Books Available: 5,065,283
|
Members Online: 526
Your Source for Swapping & Buying Books Online!
How To Swap Books
Sign Up
Search 
Kiosk
All Books
PBS Market (New Books)
Book Browser
Advanced Search
Books Posted Today
Member Book Reviews
Award Winning Books
NYT Best Sellers
Most Traveled Copies
Club Wish List
Login
Community
Member Directory
Discussion Forums
Book Lists
Blog
Donations
Live Chat
Box-O-Books
Maps
The Eclectic Pen
Fun Stuff
Top 100
Pulse of PBS
Spread The Word
Photo Gallery
Recipes
Club Tag Cloud
Member Testimonials
Help Center
Kiosk
Need Help?
Search - Advertising (8th Edition) (Advertising: Principles and Practice)
|
|
Advertising - 8th Edition - Advertising: Principles and Practice Author: Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
|
Genres:
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Advertising
- Business & Investing >> Marketing & Sales >> Marketing >> General