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Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Agile PR Expert Messaging in a HyperConnected AlwaysOn World
Author: Marian Salzman
Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effec...  more »
ISBN-13: 9780814437872
ISBN-10: 0814437877
Publication Date: 1/24/2017
Pages: 272
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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