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Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
Aligning Strategy and Sales The Choices Systems and Behaviors that Drive Effective Selling
Author: Frank V. Cespedes
It?s time to address the enormous cost of the strategy-sales gap. — The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of a strong connection there is a widening gap and too little bang for the buck. This book will help turn the tide for your organization. — US co...  more »
ISBN-13: 9781422196052
ISBN-10: 1422196054
Publication Date: 9/2/2014
Pages: 256
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Publisher: Harvard Business Review Press
Book Type: Hardcover
Members Wishing: 1
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