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Alternate Reality Games: Gamification for Performance
Alternate Reality Games Gamification for Performance
Author: Charles Palmer, Andy Petroski
While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in fo...  more »
ISBN-13: 9781498722384
ISBN-10: 1498722385
Publication Date: 3/17/2016
Pages: 134
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Publisher: A K Peters/CRC Press
Book Type: Paperback
Members Wishing: 0
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