The Americanization of Edward Bok Author:Edward Bok This is a reprint of the autobiography of Edward Bok, who served as editor of The Ladies Home Journal for 30 years and is credited with coining the term "living room." The book was originally published in 1920 and won the Gold Medal of the Academy of Political and Social Science and the Pulitzer Prize for Biography or Autobiography. — In it, he r... more »ecalls immigrating from his native Netherlands to Brooklyn, N.Y. in 1869 at the age of six.
After a humble professional beginning as an office boy with Western Union Telegraph Co. in 1876, he gradually made his way upward to the highest levels of the publishing industry in America.
In 1889 he moved to Philadeolphia and became editor of Ladies Home Journal, a position he held until 1919 when he retired.
During his tenure at the magazine, he campaigned for the end of stiff, formal parlors or drawing rooms that were seldom used and which he considered a waste of space in the home.
He urged homemakers to convert such spaces into less formal "living rooms" and make them the center of their families' day-to-day lives and activities.« less