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Anatomy Of Buzz: Creating Word-of-mouth Marketing
Anatomy Of Buzz Creating Word-of-mouth Marketing
Author: Emanuel Rosen
When buying most things consumers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even strangers. Yet most marketing still focuses on advertising and other tools to influence each customer individually, ignoring the fact that buying 'conversation products' is a social process.The Anatomy of...  more »
ISBN-13: 9780756774646
ISBN-10: 0756774640
Publication Date: 4/30/2004
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Publisher: Diane Pub Co
Book Type: Paperback
Members Wishing: 0
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