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The Anatomy of Buzz: Creating Word-of-mouth Marketing
The Anatomy of Buzz Creating Word-of-mouth Marketing
Author: Emanuel Rosen
When buying most things consumers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even strangers. Yet most marketing still focuses on advertising and other tools to influence each customer individually, ignoring the fact that buying 'conversation products' is a social process.The Anatomy of...  more »
ISBN-13: 9781861976154
ISBN-10: 1861976151
Publication Date: 10/15/2001
Pages: 320
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Publisher: Profile Business
Book Type: Paperback
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