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The Anatomy of Buzz : How to Create Word of Mouth Marketing
The Anatomy of Buzz How to Create Word of Mouth Marketing
Author: Emanuel Rosen
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. — What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fa...  more »
ISBN-13: 9780385496674
ISBN-10: 0385496672
Publication Date: 10/17/2000
Pages: 303
Rating:
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4 stars, based on 1 rating
Publisher: Currency
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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