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The Apple Way
The Apple Way
Author: Jeffrey L. Cruikshank
Reveals the master plan behind Apple?s revolutionary business model ?We don?t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it?s a little pricier. People are smart; they figure these things out.? ...  more »
ISBN-13: 9780072262339
ISBN-10: 0072262338
Publication Date: 12/19/2005
Pages: 224
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Publisher: McGraw-Hill
Book Type: Hardcover
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