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Applied Strategic Marketing
Applied Strategic Marketing
Author: David Lane
Applied Strategic Marketing is a clear, concise and accessible new text that takes theoretical concepts and applies them to real life situations. It covers all the main areas on a typical Strategic Marketing module, along with some welcome new additions, such as Forecasting, Customer Relationship Management, Alliances and Branding. The text mir...  more »
ISBN-13: 9780199263011
ISBN-10: 0199263019
Publication Date: 3/31/2021
Pages: 464
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Publisher: Oxford University Press, USA
Book Type: Paperback
Members Wishing: 1
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