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The Art Science of Interpreting Market Research Evidence
The Art Science of Interpreting Market Research Evidence
Author: D. V. L. Smith, J. H. Fletcher
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative appr...  more »
ISBN-13: 9780470844243
ISBN-10: 0470844248
Publication Date: 5/5/2004
Pages: 248
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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