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Asia's Star Brands
Asia's Star Brands
Author: Paul Temporal
ASIA'S STAR BRANDS — Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from ...  more »
ISBN-13: 9780470821565
ISBN-10: 0470821566
Publication Date: 1/3/2006
Pages: 250
Edition: 1
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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