Pryor is a native of Louisville, Kentucky, and graduated from the University of Kentucky where he received a B.S. degree in Banking and Finance in 1967.

Pryor has been married to his wife, Susie, for 44 years; they have three grown children: Tre, Andrew, and Matthew; and they have nine grandchildren. Pryor and his wife reside in Louisville, Kentucky. He has been a member of Southeast Christian Church since 1990.

Pryor founded his own investment management firm, Forum Investment Counselors, in 1978 where he saw his average client account more than triple in value during its first five years of operations. For the 1978-1982 period, his clients’ average annual return was 25.5%, placing his firm in the top 5% of the A.G. Becker rankings of investment managers.[1]

In 1990, Pryor launched Sound Mind Investing, a monthly financial newsletter targeted to “today’s Christian family.” The publication has garnered over 48,000 subscribers since its inception in 1990, growing to become America's best-selling financial newsletter written from a biblical perspective. The publication’s subscription website has welcomed over 18,000 members since it launched in 2000.[2]

The Sound Mind Investing model portfolio has outperformed the market (as measured by the Dow Jones Wilshire 5000) for the past nine years in a row (1999—2007). The Sound Mind Investing Funds, mutual funds based on the newsletter's unusually successful investing technique, manage over $280 million.

Pryor’s book The Sound Mind Investing Handbook: A Step-By-Step Guide to Managing Your Money from a Biblical Perspective was a finalist for the ECPA Christian Book Award in Christian publishing, and enjoys the endorsements of numerous respected Christian teachers, including Larry Burkett, Ron Blue, Dr. Bill Bright, Dr. Charles Stanley, Adrian Rogers, and D. James Kennedy. With over 100,000 in circulation, the book is now in its 5th Edition.

Pryor’s written articles have appeared in Moody Magazine and the publications of such Christian organizations as Focus on the Family and the Christian Business Men’s Committee. His work currently appears on the Crosswalk, Christian Broadcasting Network, and Crown Financial Ministries websites.

Pryor has been a frequent guest on Crown Financial Ministry's Money Matters program since 1990.

Pryor has been the featured speaker at various mayor and governor prayer breakfasts, including for former Arkansas governor Bill Clinton in 1983. He has also spoken at various functions of the Christian Business Men’s Committee, Christian Women’s Clubs, and 700 Club. He was a founding member of the Board of Directors of Pro Athletes Outreach, a Christian training ministry to pro athletes of all sports, and The Christian Embassy, an outreach ministry to government and diplomatic officials and their families in Washington, D.C.