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Authentic(TM): The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication)
Authentic The Politics of Ambivalence in a Brand Culture - TM - Critical Cultural Communication
Author: Sarah Banet-Weiser
Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed ?greening? of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a...  more »
ISBN-13: 9780814787137
ISBN-10: 0814787134
Publication Date: 10/15/2012
Pages: 279
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Publisher: NYU Press
Book Type: Hardcover
Members Wishing: 1
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