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B2B: How to Build a Profitable E Commerce Strategy
B2B How to Build a Profitable E Commerce Strategy
Author: Michael J. Cunningham
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in a...  more »
ISBN-13: 9780738205229
ISBN-10: 0738205222
Publication Date: 6/15/2002
Pages: 224
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Publisher: Perseus Books Group
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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