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BASIC MARKETING
BASIC MARKETING
Author: Jr., William Perreault, Joseph Cannon, E. Jerome McCarthy
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the ?four Ps? in the introductory marketing course. The unifying focus o...  more »
ISBN-13: 9780078028984
ISBN-10: 0078028981
Publication Date: 3/1/2013
Pages: 832
Edition: 19
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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 jpbathome avatar reviewed BASIC MARKETING on
Good college level textbook on this subject.


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