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Search - BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
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BRANDchild Insights into the Minds of Today's Global Kids Understanding Their Relationship with Brands Author: Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of the world t... more »
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Genres:
- Business & Investing >> General
- Business & Investing >> Marketing & Sales >> Advertising
- Business & Investing >> Marketing & Sales >> Consumer Behavior
- Business & Investing >> Marketing & Sales >> Marketing >> Research