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Bang! : Getting Your Message Heard in a Noisy World
Bang Getting Your Message Heard in a Noisy World
Author: Linda Kaplan Thaler, Robin Koval
We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences...  more »
ISBN-13: 9780385508179
ISBN-10: 0385508174
Publication Date: 1/18/2005
Pages: 256
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: Currency
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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