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Banking on Relationships
Banking on Relationships
Author: Paul Siegel
In today’s crowded banking industry, the key to competitive advantage lies in personalized customer service. Banking On Relationships provides 10 market-proven operating principles for banks to create mutually beneficial relationships with customers at every touch point—marketing, sales, customer service, and field supp...  more »
ISBN-13: 9780071438902
ISBN-10: 0071438904
Publication Date: 1/21/2011
Pages: 320
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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