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I didn't either. DH is the audio book person in the family, and he didn't even know. Maybe that's why they're closing, they just didn't have the business.
Although, as a past fan of their eReaders, I have to say it would be their own fault. Hardly anyone knew about their store or their eReaders because they just never advertised them, nor see that they were in stores to be seen, handled and sold.
Their own fault.