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Basic Marketing, 14/e: Package #1: Text, Student CD, PowerWeb Apps 2003-2004
Basic Marketing 14/e Package 1 Text Student CD PowerWeb Apps 20032004
Author: Jr., William D. Perreault, Jr., William Perreault
Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible...  more »
ISBN-13: 9780072941821
ISBN-10: 0072941820
Publication Date: 7/10/2003
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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