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Basic Marketing Research (4th Edition)
Basic Marketing Research - 4th Edition
Author: Naresh K Malhotra
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
ISBN-13: 9780132544481
ISBN-10: 0132544482
Publication Date: 7/23/2011
Pages: 672
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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