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Basic Marketing Research (Book Only)
Basic Marketing Research - Book Only
Author: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the fe...  more »
ISBN-13: 9781111525293
ISBN-10: 1111525293
Publication Date: 11/8/2013
Pages: 512
Edition: 8
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Publisher: Cengage Learning
Book Type: Hardcover
Members Wishing: 0
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