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Basic Marketing: Student Package
Basic Marketing Student Package
Author: William D Perreault, E. Jerome McCarthy, William D. Perreault
Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible...  more »
ISBN-13: 9780070135581
ISBN-10: 0070135584
Publication Date: 8/1/1998
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
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