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Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03)
Basic Marketing Student Pkg 1 - Text, Student CD-ROM, PowerWeb, Apps '02-03
Author: William D. Perreault Jr., E. Jerome McCarthy, William Perreault Jr., E. Jerome McCarthy
Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible...  more »
ISBN-13: 9780072560930
ISBN-10: 0072560932
Publication Date: 7/23/2002
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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