Skip to main content
PBS logo
 
 

Search - Basic Marketing w/Student CD

Basic Marketing w/Student CD
Basic Marketing w/Student CD
Author: Jr., William D. Perreault, E. Jerome McCarthy, Joseph P. Cannon
Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been...  more »
ISBN-13: 9780073324043
ISBN-10: 0073324043
Publication Date: 10/12/2006
Pages: 790
Edition: 16
Rating:
  ?
0 stars, based on 0 rating
Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.